How we increased revenue for a leading sports website by 55% using programmatic advertising

101GreatGoals, a football website, features articles and videos on a monthly basis and is followed by millions of users worldwide. The website, which has been purchased and managed by an Israeli company, makes its revenue through advertisement displayed on its pages. However, despite numerous efforts, the revenues fell short of expectations.

After Admination joined forces with 101GreatGoals, it began managing all the advertising on the website, including banners, video, mobile tools, content recommendations and so on. Using unique technology and specialized services, we started selling ads on programmatic exchanges, including Google Adx, and actively managing their performance.

Within 3 months, website revenues increased by 55% – many thousands of dollars. The presentation will detail the tools and actions we’ve taken, show the real numbers and explain how you, too, can master a similar achievement.

Track: Technical Track (agencies, hands-on marketers) Date: 6 בDecember 2017 Time: 13:30 - 14:00

Case study field:

CRO Paid Advertising
Maor Davidovich

This case study is being presented at Next Case for the first time. Save yourself a spot!

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