How we launched an eCommerce platform in a large organization

Strauss Coffee is Strauss Group’s coffee company and it ranks among the 4 largest coffee companies in the world. A year and a half ago, as part of the process of building the Elite Coffee brand in Israel and focusing on quality and passion for coffee, I took part as an advisor in the launch of its independent eCommerce platform. This activity was built in a scalable manner, in cooperation with many companies in the Israeli market and with strict maintenance of the consumer experience. The direct sale of the product to consumers is a relative unique initiative among consumer goods companies in Israel and abroad.

Track: Strategic Track (managers, business owners) Date: 6 בDecember 2017 Time: 16:00 - 16:30

Case study field:

eCommerce
Eran Sion

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