How we launched an eCommerce platform in a large organization

Strauss Coffee is Strauss Group’s coffee company and it ranks among the 4 largest coffee companies in the world. A year and a half ago, as part of the process of building the Elite Coffee brand in Israel and focusing on quality and passion for coffee, we launched an independent eCommerce platform with an emphasis on consumer experience. This activity was built in a scalable manner, in cooperation with many companies – large and small – in the Israeli market, and is relatively unique among consumer products companies in Israel and in general.


Track: Strategic Track (managers, business owners) Date: 6 בDecember 2017 Time: 16:00 - 16:30

Case study field:

אלעד רביב Elad Ravid

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